No matter how often you update it, make the necessary changes to make it work, there always comes a time when you no longer have a choice: you have to get involved in redesigning your website.
How do we know if this moment has arrived?
Here are 7 signs that indicate to you that it is time to redesign your website.
Security breach: the first reason for a website redesign
Your companies’ website is not secure? It’s therefore potentially in the grip of cyber-attacks. Payment problems on e-commerce sites, theft or damage to your customer database… all risks that could be avoided if your website was secure.
If it is unreliable, if it is subject to various attacks, if advertisements or unwanted links appear when a user tries to browse it… do not wait and quickly make a complete redesign of your site.
The site looks old
Web design is something important. A website is the equivalent of a shop window. It must be as welcoming as possible and make Internet users want to buy or contact you.
As in all fields, there are also trends in web design. Obviously, there is no need to redesign your site every year, but if your site is looking dull and outdated, it is strongly recommended to update it.
Web agencies that offer the Website as a service approach offer their clients a complete service that includes updates that are much more than just cosmetic alterations. And, as they reason on the basis of an all-inclusive monthly fee, you can be sure that with this type of supplier you will have a site that will respect trends and will always be attractive.
The site is slow to load
After 2 to 3 seconds of waiting, the Internet user gets impatient and tries to find the information he is looking for on another site. Almost half of the people who surf the net refuse to wait.
For a company, these are all lost potential customers. If during the download speed test of the pages of your website, you notice that it is too slow, this is a sign that a redesign should be considered.
The site no longer reflects your offer
Every company evolves over time. Change of positioning, development of the offer, change of communication strategy… if you have not developed your website at the same time as your company, there may be a real gap between your offer and its presentation on your website. If this is the case, a redesign is to be done as soon as possible!
The site is not responsive
Your website is old and not suitable for mobile phone or tablet browsing? In this case, there is an urgent need to redesign the site!
Beyond the simple reading comfort offered by responsive design sites, it is also important to take into account that Google places the compatibility of websites with mobiles at a very high level in its SEO criteria.
The site is not intuitive
The user experience is one of the essential criteria of a website. If the architecture of your site and your tree structure is not logical, there is a good chance that the user will not quickly find what he is looking for.
It is advisable to always put yourself in the user’s shoes, because what seems obvious to the company may not be clear to outsiders. They are therefore tempted to check other sites if the information they are looking for is not more easily found.
To conclude
The redesign of a website is an important job. If a company notices technical failures or an unexplained drop in traffic, it should immediately have an agency audit its website. A complete overhaul may not be necessary.
By contacting a web agency in Luxembourg, you will discover that they are the recommended solutions to improve your website.
